City Beach is an iconic Australian brand.
The new tag line WE ARE conveys the inclusive nature of the City Beach culture and the brands it houses. This campaign was developed as a means of communicating the core tenants of the brand in a fresh and inclusive light. 30+ years, over 200 brands and shipping to 120+ countries, expressing the brand's heritage as well as it’s relevance in a youth market was key.
The campaign was developed for the following channels:
Programmatic network // Google display network // Affiliate networks // Email customer journeys // Facebook // Instagram // Digital signage network.
